Friend Management - Training

There are tremendous demands on sales departments in today’s equipment dealership. There are many “cookie cutter” sales training programs that promise to teach the psychology behind the sales process.  However, none of these relate specifically to the equipment business. 

Friend Management is associated with Capistar Group, LLC a leading sales training organization in the U.S. and Canada that specializes in training for dealerships involved in the trucking, industrial, agricultural and golf course equipment business. The Capistar training programs are custom designed so as to meet the specific needs of the dealership client.

Capistar is able to lead sales teams to a much higher level of performance by addressing behaviour styles of buyers, sales processes, closing, product education/presentation and personal skill development. The sales training program is designed to enhance every aspect of an equipment dealership's sales, parts and service departments. 

These include:

• Basic Selling Skills
• Large Account Selling
• Sales Processes
• Telephone selling skills
• Negotiation skills for Sales People and Managers
• Presentation Skills